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WHY IS SUPREME KILLING THEIR BRAND ?! // A NEW FW19 WEEK 18 THE NORTH FACE COLLAB! (CRUMPLED PAPER)
2019.12.21
THE NORTH FACE
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THE NORTH FACE
WHY IS SUPREME KILLING THEIR BRAND ?! // A NEW FW19 WEEK 18 THE NORTH FACE COLLAB! (CRUMPLED PAPER)
THE NORTH FACE
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I absolutely agree with you
As a beginner, what do you think is the best budget bot for me to buy? I don’t have a lot of money btw
I just copped the off white dunks! So happy, Michigan colorway 🙂
Dope video ! Good to hear your point of view
Start investing in gold. When recession hits soon, resell prices will drop more on everything. That’s when it time to buy the ultra limited kicks.
I told you before. Lol. Supply was too high for hoodies. Resell around $450-$550 for hoodies.
Supreme is slowly dying out. More and more supply.
Did you hit on the off white dunks?
3 Box Logo releases in 1 season. Bandana x2 and San Francisco
Supreme has lost its identity, it is very easy for something like this to happen under a new creative director and new money.
Jebbia let everyone know who they targeted as their original customer, and in recent years they’ve moved away from that. In doing so, the brand has lost a lot of its allure. Supreme desperately needs a season that plays back to their design roots and kills all the over-branding of their products (something like 2007-2011). People in greater numbers need to be buying the products again because they genuinely like them; because they fit in with everyday wear; they fit into multiple sub-cultures and aren’t ruined by attention-seeking logos.
The market is currently over-saturated with far more sellers than there are buyers. This kills the artificial and perceived value that items from the brand have. Remember, people are typically only interested in hype, and hype is based on perceived value. If box logo tees were going for $70 and lower on the aftermarket, how many would really be desperate to get hold of one? That puts you in the same territory as brands like Aimé Leon Dore, Noah and Awake… how many people are bustin their ass for one of their tees?
I’m not saying that will happen anytime soon, but with more sellers than buyers in a market desirability will go down and that will take everything else down with it.
HOWEVER, with all of that being said. 3 weeks in a row of mayhem toward the end of this season, with so many upset followers not being able to get any of the stuff is a somewhat decent strategy of building anticipation for more L’s come week 1 SS20. Due to many years of experience, I’d have a few suggestions for them if they wanted to shake things up and reignite some of the former luster of passing years, which makes me interested to see what direction they decide go in.
It either “trash supreme season” or “supreme dropping too much heat” no in between lml