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Unpacking Kanye West’s YEEZY Collaboration With GAP | The Good & Bad
2020.06.30
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Unpacking Kanye West's YEEZY Collaboration With GAP | The Good & Bad
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Pre-pandemic, Gap had other collaboration plans in the work for this year with New York designer Telfar. After building anticipation for the collection with the press and a throwing a party during Paris Fashion Week in January to celebrate the collab, the tie-up was delayed and then called off in March as Gap struggled amid lockdowns and widespread store closures. Gap representatives told BoF the collaboration was indefinitely postponed. According to a source with direct knowledge of the conversation, Telfar and his team have not received any payment for the partnership, and initial samples that were developed for the collection remain in Gap’s possession. A contract was never signed between Gap and Telfar before the pandemic lockdowns, according to an email reviewed by BoF, but in March, representatives for Gap offered to pay the Telfar team some portion of the $100,000 design fee for the project before communication between the entities stalled.
“It’s business”, that’s what mandem were telling me, I agree that’s the case but there’s also integrity and doing right by those you’re with. They did him dirty and handled it poorly. Glad at least someone agrees
While I think the telfar situation is strange, it’s premature to make conclusions about it since we (all) are excluded from the discussion making process and we have no idea what’s going on. Also, it’s been 2 days.
I’m pretty sure kanye doesn’t have/ or was paid out a billion in royalties; his stake in his brand is valued at a billion. And that makes his net worth a billion. The yeezy brand, is “worth” a billion and since he own a large portion of it, it contributes to his perceived value.
I aint buying any Kanye Gap clothes. hella shady of gap to do what they did. Wouldnt be surprised if Kanye was involved as he always wants things for himself
0:00-0:15 song / beat name ??
‘The public’ the tiny fashion community
I’ve been waiting for this moment for so long. Kanye is fulfilling his promise of making apparel for the masses. I’m so happy for him and so excited to buy the collection
That’s all kinds of disrespectful to the black designer they originally signed on for to save their shady asses. And would this have happened if the designer w/white. Trading one black for a shinery one that would bring in more revenue. GAP is not the company l grew up with and had at one time tried to apply post my fashion college graduation. Then it was very white and male, and I feel there is still that power dynamic pulling the strings from behind.