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These Turtle Dove Yeezy Boost 350s WERE NOT approved by Kanye West on Yeezy Day | Special Delivery
2022.08.13
YEEZY
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These Turtle Dove Yeezy Boost 350s WERE NOT approved by Kanye West on Yeezy Day | Special Delivery
YEEZY
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8 years ago Adidas was rock bottom in the US until they Ye a year later from NIKE, he was probably the first non athlete to get a deal that include royalties . NIKE realised they made a mistake so they took his man Virgil and Don C. Kanye has since changed the design language of an Adidas shoe (look at adilette lol), created the most valuable silhouette in Adidas history, brought hype to Adidas (I could go on). The numbers speak for itself. Ye association helped Adidas a lot. I do agree that his relationship with Adidas is dead for now, I personally believe he deserve his say, his next deal should include board membership and some equity at Adidas. I’m all for ownership for creators.
If he leaves he’ll probably go on his own, I would love for YE to do a LOUIE collab one more time or NIKE. That would be crazy.
Still can’t believe I hit on these