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SNEAKERS, STOCKX, & THE KANYE WEST YEEZY CULTURE TAKEOVER | TRENDIFIER #55 – Nick Kifyak
2021.07.09
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SNEAKERS, STOCKX, & THE KANYE WEST YEEZY CULTURE TAKEOVER | TRENDIFIER #55 - Nick Kifyak
YEEZY
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***TIMESTAMPS***
5:45 – Limited Releases; How to sell on StockX; The problems with StockX; Amazon delivery speed
25:00 – Revisiting the day Kobe died; Kobe’s shoes on the market today
35:47 – PJ Tucker’s shoe collection; Shoes NBA Players wear in gams; Dwyane Wade’s endorsement deal with Li-Ning in China; The rise of Streetwear
50:41 – Nick’s previous experience working in international ticket distribution for the Olympics; That time the Secret Service lowered Nick’s drone
1:00:46 – How Nick got into sneakers and StockX; Why Nick hated his job out of college; How Nick built the KIF brand online; Nick’s parents’ immigrant background and success and in America
1:22:35 – KITH and streetwear trends; Julian tells a story about the first time he went to the KITH Store in Manhattan (NYC); Nick tells a story about expensive ugly Yeezys that leaves Julian in disbelief
1:39:15 – Nick talks about leaving his job to open KIF’s flagship store after the EComm business took off; Julian recalls his first time coming across Nick’s page online
1:50:25 – What Nick’s clientele is like; What his customers are looking for; his total inventory; the streetwear he sells in KIF’s flagship store (located in The Shops at Riverside – Hackensack, NJ)
2:04:46 – Nike’s Jordans line: how often they come out, the different models, their value, etc.; the bots problem online with sneakers; Nick’s Colin Kaepernick Nike’s; The relationship between scarcity and value
2:21:27 – Why people buy things to impress other people and how that drives value; Spotting Fakes and authenticating sneakers
2:33:39 – The Chinese market for sneakers; Nick talks about the Ichiro Suzuki Jordans; Kanye West and the brilliance of the Yeezy Brand; What makes Kanye a genius
2:55:22 – The future digital metaverse and its incoming collision with shoes; Nick’s issue with Social Media